It's a lot of fun playing with a development board. Bang some C code and see the LEDs on the board dance.
There's a certain feeling of satisfaction to make hardware respond to software in a simple way. Much of the joy programmers get from their work stems, IMHO, in their ability to control things and see them work. Working with microcontrollers emphasizes this, because the code you write directly commands physical components and you can really *see* the results.